Salesforce vs HubSpot CRM: What is best for my business?

Salesforce vs HubSpot CRM: What is best for my business?

When businesses look to streamline their customer relationship management (CRM) processes, Salesforce and HubSpot often top the list. Both platforms offer robust CRM solutions, yet they cater distinctly to different types of organisations. Many businesses are...
Responsible AI in CRM: Balancing Innovation and Oversight

Responsible AI in CRM: Balancing Innovation and Oversight

Responsible AI in CRM: Balancing Innovation and Oversight Artificial intelligence is no longer a futuristic concept. It’s already at the core of how modern CRM systems function — from forecasting pipeline activity to suggesting next best actions. But as this...
FieldSoft at Zoholics UK Birmingham 2025

FieldSoft at Zoholics UK Birmingham 2025

FieldSoft at Zoholics UK Birmingham 2025: Why You Should Be There Too! Zoholics UK Birmingham 2025 is just around the corner, and FieldSoft is excited to announce that we’ll be attending this flagship event on 8–9 September 2025 at The International Convention...
What is a CRM Consultant?

What is a CRM Consultant?

A CRM consultant is someone who helps businesses get the most out of their customer relationship management (CRM) systems. Their job is to make sure the software works smoothly, supports business processes, and ultimately improves customer relationships. They work...
Why CRM?

Why CRM?

Customer Relationship Management (CRM) systems have become essential for businesses of all sizes. Whether you’re struggling with sales, managing customer data, or improving collaboration between teams, a CRM system can transform the way you work. But why do you...
What Is a CRM and How Does It Work?

What Is a CRM and How Does It Work?

Customer Relationship Management (CRM) software is a vital tool for businesses looking to manage customer interactions, automate sales and marketing, and streamline their operations. Whether you’re a small business owner or part of a larger enterprise, CRM...
AI and Emerging Technologies in CRM: Transforming CRM

AI and Emerging Technologies in CRM: Transforming CRM

Customer Relationship Management (CRM) has evolved beyond a simple database for storing contact details. Today, modern CRM systems integrate artificial intelligence (AI) and emerging technologies like blockchain, voice assistants, and the Internet of Things (IoT) to...
CRM for customer retention

CRM for customer retention

Customer loyalty and retention are the backbone of a sustainable business. While attracting new customers is essential, long-term success comes from retaining existing ones. Studies show that increasing customer retention by just 5% can boost profits by 25% to 95%....