AI and Emerging Technologies in CRM: Transforming CRM

AI and Emerging Technologies in CRM: Transforming CRM

Customer Relationship Management (CRM) has evolved beyond a simple database for storing contact details. Today, modern CRM systems integrate artificial intelligence (AI) and emerging technologies like blockchain, voice assistants, and the Internet of Things (IoT) to...
CRM for customer retention

CRM for customer retention

Customer loyalty and retention are the backbone of a sustainable business. While attracting new customers is essential, long-term success comes from retaining existing ones. Studies show that increasing customer retention by just 5% can boost profits by 25% to 95%....