FieldSoft at Zoholics UK Birmingham 2025: Why You Should Be There Too!
Zoholics UK Birmingham 2025 is just around the corner, and FieldSoft is excited to announce that we’ll be attending this flagship event on 8–9 September 2025 at The International Convention Centre (ICC) in Birmingham.
FieldSoft works closely with businesses across the UK to help them get more out of their CRM—Zoho included. For us, attending Zoholics UK Birmingham is about staying sharp, exploring new developments (especially around Zoho’s AI features like Zia Agents), and meeting organisations who want to get more from their systems without paying for bloated consultancy packages or cookie-cutter solutions.
If you’re attending too—or still considering it—here’s what to expect, and why it’s worth stopping by for a conversation with us.
What is Zoholics UK Birmingham?
Zoholics is Zoho’s official user conference, hosted in various regions around the world. Zoholics UK 2025 in Birmingham is set to be one of the biggest yet. It’s where Zoho customers, prospects, developers, and independent consultants all come together under one roof to:
- Explore new product features
- Learn from Zoho experts
- Hear real-world success stories
- Get early insights into what’s coming next
- Network with peers and other CRM-savvy professionals
For anyone using Zoho—or thinking about it—Zoholics UK Birmingham is a rare chance to get deep insight into the tools that can shape the future of your business.
Why FieldSoft is Attending Zoholics UK 2025
At FieldSoft, we specialise in configuring and managing CRM systems to make them actually work for your business, not the other way around.
We’re not official Zoho partners, and that’s by design. Our advice isn’t tied to a commission—we help you make objective, strategic decisions based on your goals, processes, and team capacity. Whether that means using Zoho CRM, integrating with Xero, setting up workflows, or fixing legacy data, we’re all about clarity, not complexity.
So, why are we going to Zoholics UK Birmingham?
- To stay on top of product changes so we can offer informed guidance to our clients.
- To explore what Zoho’s new Zia Agents could mean for automating CRM tasks and improving decision-making.
- To connect with businesses like yours who are either using Zoho and want more from it—or thinking about switching and need clarity on where to start.
What Are Zia Agents and Why Do They Matter?
One of the things we’re most excited about at Zoholics this year is the opportunity to learn more about Zia Agents.
For the uninitiated: Zia is Zoho’s AI assistant, and Zia Agents are a new way of using artificial intelligence across the Zoho suite. These agents can take on specific roles—like analysing email sentiment, recommending next actions, summarising sales pipelines, or even predicting support ticket volumes.
The potential here is massive. If Zia Agents live up to the hype, they’ll allow businesses to automate more of the daily decision-making that eats up time. Imagine your CRM helping you prioritise leads, flagging risky deals, or even drafting personalised emails for you—based on actual customer behaviour.
At FieldSoft, we’re already thinking about how businesses can make Zia Agents part of their customer strategy—not just as a fancy add-on, but as a genuine productivity tool.
Why You Should Meet FieldSoft at Zoholics UK
We know there will be plenty of exhibitors, partners, and experts at Zoholics. But here’s why you should set aside 15 minutes to have a conversation with us:
- We don’t sell software. Our recommendations aren’t motivated by partner targets—we’re here to help you get the most from what you already have (or choose a system that’s actually right for you).
- We’re hands-on. Our background is in implementing CRMs, cleaning up messy data, and fixing automation that someone else broke.
- We speak your language. Whether you’re in professional services, finance, field-based work, or something else entirely—we understand how CRM fits in the real world, not just in sales decks.
- We don’t just talk strategy—we implement. If you like what you hear, we’re ready to roll up our sleeves and get to work after the event.
We’re there to talk, listen, and share what we know—no pressure, no pushy sales pitch.
How to Capture, Store, and Report on Trade Show Contacts in Your CRM
Events like Zoholics UK Birmingham are great for generating leads—but only if you have a proper system in place. Too many businesses collect a pile of business cards or hastily scribbled notes, then never follow up.
Here’s how to do it right:
1. Create a Custom Event Lead Form in Your CRM
Before the event, create a custom form or module in your CRM specifically for “Zoholics 2025 Leads.” Include fields for:
- Name
- Company
- Role
- Contact details
- Notes from your conversation
- Follow-up actions This makes reporting and follow-up easier.
2. Use a Mobile App or Scanner
Use an app like Zoho Leads, CamCard, or a badge-scanning app to quickly capture details in the moment. Make sure it syncs directly into your CRM to avoid transcription errors or missed entries.
3. Tag or Segment Your Contacts
Create a tag or campaign ID like “ZoholicsUK2025” in your CRM. This makes it easy to pull up a list of all contacts you met and report on outcomes later.
4. Log Conversations Immediately
While it’s fresh in your memory, add notes about what you discussed, pain points, or specific follow-up promises. The sooner you log this, the more value it has.
5. Assign Follow-Ups Immediately
Don’t wait until “next week.” Assign follow-ups before you leave the event or by the following morning. Whether that’s a call, a proposal, or a resource send-out—get it on your calendar.
6. Use CRM Reports to Track ROI
Set up a report in your CRM to track:
- Number of leads captured
- Follow-up status
- Conversions from Zoholics This helps justify the cost of attending and improves planning for future events.
See You in Birmingham
Zoholics UK Birmingham is shaping up to be a fantastic event—and not just because of the product announcements. It’s a chance to meet others who care about building smarter businesses, and using technology in a way that actually serves people.
If you’re attending, make sure you stop by and say hello to the FieldSoft team. We’d love to chat about your CRM challenges, what you’re working on, and how we might be able to help.
And if you’re not attending—well, maybe this blog post will change your mind.